Sandro Ferrone

Two ingredients underlie Sandro Ferrone's success: a clear and defined entrepreneurial philosophy and business model inspired by large-scale retail.

A fast fashion system, where everything happens in speed and with the timing close to the needs of the market. Compared to the traditional model of two annual collections, Sandro Ferrone introduces the concept of "living collections."

Collections produced, distributed and sold as quickly as the attitudes and behaviors of the female public change.